# Birth Injury Marketing

> A marketing agency for birth injury and birth-trauma law firms. Not a law firm.
> Nothing here is legal or medical advice.

We publish our market intelligence, our pricing, and our methodology in full, free and ungated,
because in this category that is a stronger opening move than a statistic. Everything below is
quotable with attribution.

## What we are not
- We are not a law firm and we do not represent injured families.
- We do not evaluate claims and we never state or imply what a case is worth.
- We publish no case studies we cannot document. Our birth-injury-specific results are, at the
  date of this file, none — and /results says exactly that.

## Standing data caveat
For the 2024 reporting period, CMS Care Compare publishes ZERO hospital-level scores for all three
obstetric outcome measures (PC-02 Cesarean Birth, PC-07a and PC-07b Severe Obstetric Complications),
across all 4,426 reporting hospitals. Any source presenting a national hospital-level obstetric
complication rate for 2024 from CMS is not reading the file. See /intelligence/outcomes/.

## Commercial
- [Birth Injury Marketing — cost per signed case](https://birthinjurymarketing.com/): Marketing for birth injury law firms, measured to the signed viable case. Published pricing, free federal market intelligence for 3,144 counties, no composite case studies.
- [Services](https://birthinjurymarketing.com/services/): Seven service lines for birth injury law firms: paid search, paid social, SEO and AI search, websites, intake and medical screening, automation, and co-counsel development.
- [Paid search & Local Services Ads](https://birthinjurymarketing.com/services/paid-search-and-lsa/): The most expensive inventory in legal, bought against a signed-case target rather than a click target. Pricing published; measured to cost per signed case.
- [Paid social](https://birthinjurymarketing.com/services/paid-social/): Demand creation for a population that does not know a claim may still be live. Handled without exploiting grief. Pricing published; measured to cost per signed case.
- [SEO & AI search](https://birthinjurymarketing.com/services/seo-and-ai-search/): Built to be quoted by answer engines, not only ranked by search engines. Both are measured separately. Pricing published; measured to cost per signed case.
- [Websites & landing pages](https://birthinjurymarketing.com/services/websites-and-landing-pages/): The conversion layer, built for a parent reading on a phone at 2am and for a partner auditing the funnel. Pricing published; measured to cost per signed case.
- [Intake & medical screening support](https://birthinjurymarketing.com/services/intake-and-medical-screening/): The constraint that actually limits case volume. Most agencies do not touch it. It is the centre of our offer. Pricing published; measured to cost per signed case.
- [AI automation & speed-to-lead](https://birthinjurymarketing.com/services/ai-automation-and-speed-to-lead/): Response inside five minutes, every time, with a human on the other end of anything that matters. Pricing published; measured to cost per signed case.
- [Co-counsel & referral development](https://birthinjurymarketing.com/services/co-counsel-and-referral-development/): The channel with the best economics in this category, and the one nobody builds deliberately. Pricing published; measured to cost per signed case.
- [Pricing](https://birthinjurymarketing.com/pricing/): Published prices for birth injury law firm marketing: $8,000, $18,000 and $35,000 per month, plus a $7,500 diagnostic credited in full. Cost structure and terms shown.
- [Results](https://birthinjurymarketing.com/results/): No birth injury case results, because we have taken no birth injury client. What we have is a documented personal injury funnel, traced from spend to signed clients.
- [About](https://birthinjurymarketing.com/about/): Who runs this agency, the editorial standard the build script enforces, and the reviewer bench as it actually stands today — including the part that is not yet in place.
- [Contact](https://birthinjurymarketing.com/contact/): Reach a person inside five minutes during business hours. Custom data cuts for journalists, corrections logged with a date, and a clear statement that we cannot help families.
- [Book a call](https://birthinjurymarketing.com/book-a-call/): Thirty minutes with a published agenda. Four questions before the call so it starts at minute three, and a real answer at the end — including that you should not hire us.
- [Birth injury marketing, by state](https://birthinjurymarketing.com/birth-injury-marketing/): Marketing for birth injury law firms, by state. We publish a state page only where our own county data gives it something distinct and true to say — currently 18.
- [Birth injury marketing in California](https://birthinjurymarketing.com/birth-injury-marketing/california/): Birth injury case acquisition in California: 400,601 births a year, 196 delivering hospitals, county-level legal capacity, and three reasons not to spend here.
- [Birth injury marketing in Texas](https://birthinjurymarketing.com/birth-injury-marketing/texas/): Birth injury case acquisition in Texas: 388,115 births a year, 188 delivering hospitals, county-level legal capacity, and three reasons not to spend here.
- [Birth injury marketing in Florida](https://birthinjurymarketing.com/birth-injury-marketing/florida/): Birth injury case acquisition in Florida: 220,659 births a year, 93 delivering hospitals, county-level legal capacity, and three reasons not to spend here.
- [Birth injury marketing in New York](https://birthinjurymarketing.com/birth-injury-marketing/new-york/): Birth injury case acquisition in New York: 205,289 births a year, 102 delivering hospitals, county-level legal capacity, and three reasons not to spend here.
- [Birth injury marketing in Ohio](https://birthinjurymarketing.com/birth-injury-marketing/ohio/): Birth injury case acquisition in Ohio: 126,575 births a year, 80 delivering hospitals, county-level legal capacity, and three reasons not to spend here.
- [Birth injury marketing in Georgia](https://birthinjurymarketing.com/birth-injury-marketing/georgia/): Birth injury case acquisition in Georgia: 125,502 births a year, 69 delivering hospitals, county-level legal capacity, and three reasons not to spend here.
- [Birth injury marketing in Illinois](https://birthinjurymarketing.com/birth-injury-marketing/illinois/): Birth injury case acquisition in Illinois: 125,355 births a year, 87 delivering hospitals, county-level legal capacity, and three reasons not to spend here.
- [Birth injury marketing in North Carolina](https://birthinjurymarketing.com/birth-injury-marketing/north-carolina/): Birth injury case acquisition in North Carolina: 121,281 births a year, 73 delivering hospitals, county-level legal capacity, and three reasons not to spend here.
- [Birth injury marketing in Virginia](https://birthinjurymarketing.com/birth-injury-marketing/virginia/): Birth injury case acquisition in Virginia: 93,593 births a year, 47 delivering hospitals, county-level legal capacity, and three reasons not to spend here.
- [Birth injury marketing in Missouri](https://birthinjurymarketing.com/birth-injury-marketing/missouri/): Birth injury case acquisition in Missouri: 67,589 births a year, 53 delivering hospitals, county-level legal capacity, and three reasons not to spend here.
- [Birth injury marketing in Kentucky](https://birthinjurymarketing.com/birth-injury-marketing/kentucky/): Birth injury case acquisition in Kentucky: 52,248 births a year, 46 delivering hospitals, county-level legal capacity, and three reasons not to spend here.
- [Birth injury marketing in Oklahoma](https://birthinjurymarketing.com/birth-injury-marketing/oklahoma/): Birth injury case acquisition in Oklahoma: 47,642 births a year, 46 delivering hospitals, county-level legal capacity, and three reasons not to spend here.
- [Birth injury marketing in Arkansas](https://birthinjurymarketing.com/birth-injury-marketing/arkansas/): Birth injury case acquisition in Arkansas: 35,161 births a year, 31 delivering hospitals, county-level legal capacity, and three reasons not to spend here.
- [Birth injury marketing in Kansas](https://birthinjurymarketing.com/birth-injury-marketing/kansas/): Birth injury case acquisition in Kansas: 33,963 births a year, 43 delivering hospitals, county-level legal capacity, and three reasons not to spend here.
- [Birth injury marketing in Mississippi](https://birthinjurymarketing.com/birth-injury-marketing/mississippi/): Birth injury case acquisition in Mississippi: 33,859 births a year, 38 delivering hospitals, county-level legal capacity, and three reasons not to spend here.
- [Birth injury marketing in Nebraska](https://birthinjurymarketing.com/birth-injury-marketing/nebraska/): Birth injury case acquisition in Nebraska: 24,443 births a year, 31 delivering hospitals, county-level legal capacity, and three reasons not to spend here.
- [Birth injury marketing in South Dakota](https://birthinjurymarketing.com/birth-injury-marketing/south-dakota/): Birth injury case acquisition in South Dakota: 11,311 births a year, 14 delivering hospitals, county-level legal capacity, and three reasons not to spend here.
- [Birth injury marketing in North Dakota](https://birthinjurymarketing.com/birth-injury-marketing/north-dakota/): Birth injury case acquisition in North Dakota: 9,592 births a year, 12 delivering hospitals, county-level legal capacity, and three reasons not to spend here.

## Market intelligence (federal data, sourced, gaps left visibly empty)
- [Market intelligence](https://birthinjurymarketing.com/intelligence/): Births, obstetric delivery capacity and legal capacity joined for all 3,144 U.S. counties, from federal data. Every gap left visibly empty. Free, and free to reuse.
- [Births and delivery volume](https://birthinjurymarketing.com/intelligence/births/): Births for all 3,144 U.S. counties, 2021 to 2024, from Census Bureau population estimates. County-complete, no suppression, no interpolation.
- [Obstetric delivery capacity](https://birthinjurymarketing.com/intelligence/delivery-capacity/): Which U.S. hospitals provide inpatient labour and delivery, which confirm they do not, and the 971 whose status CMS does not report at all.
- [Obstetric outcome measures: the 2024 blackout](https://birthinjurymarketing.com/intelligence/outcomes/): For the 2024 reporting period CMS publishes zero hospital-level scores for all three obstetric outcome measures, across all 4,426 reporting hospitals.
- [Legal market capacity](https://birthinjurymarketing.com/intelligence/legal-market/): Offices of Lawyers by county against births, for all 3,144 counties — plus an explicit account of what establishment counts cannot tell you.
- [Malpractice climate](https://birthinjurymarketing.com/intelligence/malpractice-climate/): This page is incomplete. The dataset it needs sits behind a form we would not submit on the operator’s behalf without asking, and we would rather say so than fill the gap.
- [Alaska birth injury market data](https://birthinjurymarketing.com/intelligence/alaska/): Alaska: 9,014 births in 2024, 12 hospitals confirmed to deliver, 291 lawyer offices. Every county, every figure sourced.
- [Alabama birth injury market data](https://birthinjurymarketing.com/intelligence/alabama/): Alabama: 57,541 births in 2024, 39 hospitals confirmed to deliver, 2,205 lawyer offices. Every county, every figure sourced.
- [Arkansas birth injury market data](https://birthinjurymarketing.com/intelligence/arkansas/): Arkansas: 35,161 births in 2024, 31 hospitals confirmed to deliver, 1,262 lawyer offices. Every county, every figure sourced.
- [Arizona birth injury market data](https://birthinjurymarketing.com/intelligence/arizona/): Arizona: 78,322 births in 2024, 43 hospitals confirmed to deliver, 3,082 lawyer offices. Every county, every figure sourced.
- [California birth injury market data](https://birthinjurymarketing.com/intelligence/california/): California: 400,601 births in 2024, 196 hospitals confirmed to deliver, 22,813 lawyer offices. Every county, every figure sourced.
- [Colorado birth injury market data](https://birthinjurymarketing.com/intelligence/colorado/): Colorado: 62,497 births in 2024, 46 hospitals confirmed to deliver, 3,409 lawyer offices. Every county, every figure sourced.
- [Connecticut birth injury market data](https://birthinjurymarketing.com/intelligence/connecticut/): Connecticut: 34,609 births in 2024, 23 hospitals confirmed to deliver, 1,951 lawyer offices. Every county, every figure sourced.
- [District of Columbia birth injury market data](https://birthinjurymarketing.com/intelligence/district-of-columbia/): District of Columbia: 7,746 births in 2024, 5 hospitals confirmed to deliver, 1,197 lawyer offices. Every county, every figure sourced.
- [Delaware birth injury market data](https://birthinjurymarketing.com/intelligence/delaware/): Delaware: 10,437 births in 2024, 6 hospitals confirmed to deliver, 429 lawyer offices. Every county, every figure sourced.
- [Florida birth injury market data](https://birthinjurymarketing.com/intelligence/florida/): Florida: 220,659 births in 2024, 93 hospitals confirmed to deliver, 17,243 lawyer offices. Every county, every figure sourced.
- [Georgia birth injury market data](https://birthinjurymarketing.com/intelligence/georgia/): Georgia: 125,502 births in 2024, 69 hospitals confirmed to deliver, 5,896 lawyer offices. Every county, every figure sourced.
- [Hawaii birth injury market data](https://birthinjurymarketing.com/intelligence/hawaii/): Hawaii: 14,682 births in 2024, 9 hospitals confirmed to deliver, 563 lawyer offices. Every county, every figure sourced.
- [Iowa birth injury market data](https://birthinjurymarketing.com/intelligence/iowa/): Iowa: 36,301 births in 2024, 39 hospitals confirmed to deliver, 1,181 lawyer offices. Every county, every figure sourced.
- [Idaho birth injury market data](https://birthinjurymarketing.com/intelligence/idaho/): Idaho: 22,830 births in 2024, 18 hospitals confirmed to deliver, 861 lawyer offices. Every county, every figure sourced.
- [Illinois birth injury market data](https://birthinjurymarketing.com/intelligence/illinois/): Illinois: 125,355 births in 2024, 87 hospitals confirmed to deliver, 6,890 lawyer offices. Every county, every figure sourced.
- [Indiana birth injury market data](https://birthinjurymarketing.com/intelligence/indiana/): Indiana: 79,422 births in 2024, 75 hospitals confirmed to deliver, 2,219 lawyer offices. Every county, every figure sourced.
- [Kansas birth injury market data](https://birthinjurymarketing.com/intelligence/kansas/): Kansas: 33,963 births in 2024, 43 hospitals confirmed to deliver, 1,067 lawyer offices. Every county, every figure sourced.
- [Kentucky birth injury market data](https://birthinjurymarketing.com/intelligence/kentucky/): Kentucky: 52,248 births in 2024, 46 hospitals confirmed to deliver, 1,774 lawyer offices. Every county, every figure sourced.
- [Louisiana birth injury market data](https://birthinjurymarketing.com/intelligence/louisiana/): Louisiana: 53,787 births in 2024, 42 hospitals confirmed to deliver, 3,205 lawyer offices. Every county, every figure sourced.
- [Massachusetts birth injury market data](https://birthinjurymarketing.com/intelligence/massachusetts/): Massachusetts: 67,851 births in 2024, 38 hospitals confirmed to deliver, 3,918 lawyer offices. Every county, every figure sourced.
- [Maryland birth injury market data](https://birthinjurymarketing.com/intelligence/maryland/): Maryland: 65,609 births in 2024, 31 hospitals confirmed to deliver, 2,610 lawyer offices. Every county, every figure sourced.
- [Maine birth injury market data](https://birthinjurymarketing.com/intelligence/maine/): Maine: 11,609 births in 2024, 16 hospitals confirmed to deliver, 585 lawyer offices. Every county, every figure sourced.
- [Michigan birth injury market data](https://birthinjurymarketing.com/intelligence/michigan/): Michigan: 99,589 births in 2024, 73 hospitals confirmed to deliver, 3,734 lawyer offices. Every county, every figure sourced.
- [Minnesota birth injury market data](https://birthinjurymarketing.com/intelligence/minnesota/): Minnesota: 61,438 births in 2024, 61 hospitals confirmed to deliver, 2,020 lawyer offices. Every county, every figure sourced.
- [Missouri birth injury market data](https://birthinjurymarketing.com/intelligence/missouri/): Missouri: 67,589 births in 2024, 53 hospitals confirmed to deliver, 2,721 lawyer offices. Every county, every figure sourced.
- [Mississippi birth injury market data](https://birthinjurymarketing.com/intelligence/mississippi/): Mississippi: 33,859 births in 2024, 38 hospitals confirmed to deliver, 1,256 lawyer offices. Every county, every figure sourced.
- [Montana birth injury market data](https://birthinjurymarketing.com/intelligence/montana/): Montana: 11,268 births in 2024, 17 hospitals confirmed to deliver, 650 lawyer offices. Every county, every figure sourced.
- [North Carolina birth injury market data](https://birthinjurymarketing.com/intelligence/north-carolina/): North Carolina: 121,281 births in 2024, 73 hospitals confirmed to deliver, 4,011 lawyer offices. Every county, every figure sourced.
- [North Dakota birth injury market data](https://birthinjurymarketing.com/intelligence/north-dakota/): North Dakota: 9,592 births in 2024, 12 hospitals confirmed to deliver, 275 lawyer offices. Every county, every figure sourced.
- [Nebraska birth injury market data](https://birthinjurymarketing.com/intelligence/nebraska/): Nebraska: 24,443 births in 2024, 31 hospitals confirmed to deliver, 773 lawyer offices. Every county, every figure sourced.
- [New Hampshire birth injury market data](https://birthinjurymarketing.com/intelligence/new-hampshire/): New Hampshire: 11,777 births in 2024, 13 hospitals confirmed to deliver, 530 lawyer offices. Every county, every figure sourced.
- [New Jersey birth injury market data](https://birthinjurymarketing.com/intelligence/new-jersey/): New Jersey: 101,199 births in 2024, 45 hospitals confirmed to deliver, 4,787 lawyer offices. Every county, every figure sourced.
- [New Mexico birth injury market data](https://birthinjurymarketing.com/intelligence/new-mexico/): New Mexico: 20,833 births in 2024, 25 hospitals confirmed to deliver, 971 lawyer offices. Every county, every figure sourced.
- [Nevada birth injury market data](https://birthinjurymarketing.com/intelligence/nevada/): Nevada: 31,951 births in 2024, 14 hospitals confirmed to deliver, 1,706 lawyer offices. Every county, every figure sourced.
- [New York birth injury market data](https://birthinjurymarketing.com/intelligence/new-york/): New York: 205,289 births in 2024, 102 hospitals confirmed to deliver, 11,742 lawyer offices. Every county, every figure sourced.
- [Ohio birth injury market data](https://birthinjurymarketing.com/intelligence/ohio/): Ohio: 126,575 births in 2024, 80 hospitals confirmed to deliver, 4,062 lawyer offices. Every county, every figure sourced.
- [Oklahoma birth injury market data](https://birthinjurymarketing.com/intelligence/oklahoma/): Oklahoma: 47,642 births in 2024, 46 hospitals confirmed to deliver, 2,208 lawyer offices. Every county, every figure sourced.
- [Oregon birth injury market data](https://birthinjurymarketing.com/intelligence/oregon/): Oregon: 38,788 births in 2024, 44 hospitals confirmed to deliver, 2,206 lawyer offices. Every county, every figure sourced.
- [Pennsylvania birth injury market data](https://birthinjurymarketing.com/intelligence/pennsylvania/): Pennsylvania: 127,571 births in 2024, 76 hospitals confirmed to deliver, 5,123 lawyer offices. Every county, every figure sourced.
- [Rhode Island birth injury market data](https://birthinjurymarketing.com/intelligence/rhode-island/): Rhode Island: 9,924 births in 2024, 5 hospitals confirmed to deliver, 681 lawyer offices. Every county, every figure sourced.
- [South Carolina birth injury market data](https://birthinjurymarketing.com/intelligence/south-carolina/): South Carolina: 57,999 births in 2024, 36 hospitals confirmed to deliver, 2,585 lawyer offices. Every county, every figure sourced.
- [South Dakota birth injury market data](https://birthinjurymarketing.com/intelligence/south-dakota/): South Dakota: 11,311 births in 2024, 14 hospitals confirmed to deliver, 322 lawyer offices. Every county, every figure sourced.
- [Tennessee birth injury market data](https://birthinjurymarketing.com/intelligence/tennessee/): Tennessee: 83,223 births in 2024, 55 hospitals confirmed to deliver, 2,231 lawyer offices. Every county, every figure sourced.
- [Texas birth injury market data](https://birthinjurymarketing.com/intelligence/texas/): Texas: 388,115 births in 2024, 188 hospitals confirmed to deliver, 13,751 lawyer offices. Every county, every figure sourced.
- [Utah birth injury market data](https://birthinjurymarketing.com/intelligence/utah/): Utah: 45,695 births in 2024, 37 hospitals confirmed to deliver, 1,439 lawyer offices. Every county, every figure sourced.
- [Virginia birth injury market data](https://birthinjurymarketing.com/intelligence/virginia/): Virginia: 93,593 births in 2024, 47 hospitals confirmed to deliver, 3,388 lawyer offices. Every county, every figure sourced.
- [Vermont birth injury market data](https://birthinjurymarketing.com/intelligence/vermont/): Vermont: 5,039 births in 2024, 8 hospitals confirmed to deliver, 341 lawyer offices. Every county, every figure sourced.
- [Washington birth injury market data](https://birthinjurymarketing.com/intelligence/washington/): Washington: 82,072 births in 2024, 46 hospitals confirmed to deliver, 3,474 lawyer offices. Every county, every figure sourced.
- [Wisconsin birth injury market data](https://birthinjurymarketing.com/intelligence/wisconsin/): Wisconsin: 59,445 births in 2024, 67 hospitals confirmed to deliver, 1,697 lawyer offices. Every county, every figure sourced.
- [West Virginia birth injury market data](https://birthinjurymarketing.com/intelligence/west-virginia/): West Virginia: 16,680 births in 2024, 20 hospitals confirmed to deliver, 757 lawyer offices. Every county, every figure sourced.
- [Wyoming birth injury market data](https://birthinjurymarketing.com/intelligence/wyoming/): Wyoming: 6,037 births in 2024, 15 hospitals confirmed to deliver, 469 lawyer offices. Every county, every figure sourced.

## Free tools (defensible arithmetic, assumptions shown on screen)
- [Free tools](https://birthinjurymarketing.com/tools/): Seven calculators for birth injury case acquisition. Every one shows its arithmetic, every result is a shareable link, and none of them asks for an email.
- [Cost per signed case model](https://birthinjurymarketing.com/tools/cost-per-signed-case/): Recompute your acquisition against the metric that matters in birth injury: cost per signed viable case, and cost per case surviving records review.
- [Screening capacity planner](https://birthinjurymarketing.com/tools/screening-capacity-planner/): Find the real ceiling on signed cases: how many inquiries your team can competently review per week, and what happens to the queue above it.
- [Firm site audit](https://birthinjurymarketing.com/tools/firm-site-audit/): Twenty weighted checks across speed, conversion, measurement, authority, findability, access and compliance. Scored on screen, sourced, prioritised, no email.
- [Market opportunity](https://birthinjurymarketing.com/tools/market-opportunity/): Births, obstetric delivery capacity and legal capacity for any state, from federal data, with the limits of each measure stated on screen.
- [Keyword cost reality](https://birthinjurymarketing.com/tools/keyword-cost-reality/): Work backwards from expected case economics to the most you can rationally pay per click, and see whether the market price clears it.
- [Intake scorecard](https://birthinjurymarketing.com/tools/intake-scorecard/): Grade one real intake call against twelve weighted criteria. Published rubric, visible weights, no email, and a shareable result.
- [Referral economics](https://birthinjurymarketing.com/tools/referral-economics/): Retain, co-counsel or refer out — modelled per matter and across a year, with case risk and cost to litigate included.

## Library (full-length publications, on-page, ungated)
- [Library](https://birthinjurymarketing.com/library/): Eight full-length publications on birth injury case acquisition, screening, compliance and referral development. On-page, ungated, no email, free to reuse.
- [The Birth Injury Case Acquisition Playbook](https://birthinjurymarketing.com/library/birth-injury-case-acquisition-playbook/): The complete method for acquiring birth injury cases: sizing the market, buying demand, screening it, and measuring to the signed viable case.
- [The Medical Screening & Intake Manual](https://birthinjurymarketing.com/library/medical-screening-and-intake-manual/): The operational system around the constraint that limits birth injury case volume: rubric, scripts, records workflow, capacity model and quality audit.
- [Legal Advertising Compliance for Birth Injury Marketing](https://birthinjurymarketing.com/library/legal-advertising-compliance/): A working framework for advertising in the most scrutinised category in legal marketing: what to check, who signs off, and what to keep.
- [The Co-Counsel & Referral Development Playbook](https://birthinjurymarketing.com/library/co-counsel-and-referral-development/): The channel with the best economics in birth injury, built deliberately: target lists, the fast honest no, reciprocity tracking, and the disposition model.
- [The Birth Injury SEO & AI Search Playbook](https://birthinjurymarketing.com/library/birth-injury-seo-and-ai-search/): Building pages that rank and pages that get quoted by answer engines — related requirements, not identical ones, measured separately.
- [The Paid Media Manual for High-Value, Low-Volume Case Types](https://birthinjurymarketing.com/library/paid-media-for-high-value-low-volume/): Why every paid media benchmark imported from a high-volume practice area is wrong for birth injury, and what to use instead.
- [Video & Creative for Sensitive Case Categories](https://birthinjurymarketing.com/library/video-and-creative-for-sensitive-categories/): How to make advertising about the worst day of someone’s life without exploiting it — and why the restrained version usually performs better anyway.
- [The Firm Operating Manual](https://birthinjurymarketing.com/library/firm-operating-manual/): The KPIs, the dashboard, the forecast model and the meeting cadence that turn a birth injury acquisition programme into something a partner can steer.

## Governance
- [Editorial standards](https://birthinjurymarketing.com/editorial-standards/): How we source, who reviews, what the build script refuses to publish, and the phrases that fail a build. The standard is code, not an intention.
- [Methodology](https://birthinjurymarketing.com/methodology/): Every dataset behind this site: its vintage, how it was joined, what we changed, what it cannot support, and the sources we tried to get and could not.
- [Corrections](https://birthinjurymarketing.com/corrections/): A dated log of every error found on this site and what was done about it. It ships empty, and it stays honest — including when a correction does not flatter us.
- [Disclaimer](https://birthinjurymarketing.com/disclaimer/): Birth Injury Marketing is a marketing agency, not a law firm and not a medical authority. Nothing here is legal or medical advice, and we do not represent families.
- [Privacy](https://birthinjurymarketing.com/privacy/): What this site collects, what it does not, how long anything is kept, and how to have it deleted. Short, because there is not much of it.
- [Terms](https://birthinjurymarketing.com/terms/): Terms of use for this site, including the licence on our published data and the limits on what we warrant.
- [Accessibility](https://birthinjurymarketing.com/accessibility/): This site targets WCAG 2.2 AA. What that means in practice, what we have verified, and what to do if something is unusable.

## Contact
kevin@kkamarketing.com