A marketing agency for birth injury firms, run to a published standard
We sell one thing: case acquisition for law firms taking birth injury and birth-trauma matters, measured to the signed viable case. Everything on this site — the pricing, the intelligence layer, the library, the corrections log — exists so you can judge whether we are worth a call before anyone tries to sell you one.
Who you would actually be working with
Kevin Schwaner
Founder; Chief Marketing Officer
Kevin Schwaner runs client acquisition for law firms and consumer brands. His legal work covers paid media, intake, and the part most agencies never see — tracing spend through to the client a firm actually retained. He built this site's intelligence layer from federal data before taking a birth injury client, and publishes the arithmetic behind every figure on it.
Said once, then never again on this site
We have generated personal injury inquiries and can trace the clients firms signed off them. Most agencies cannot tell you that second number, because they stop counting at the inquiry.
Birth injury is a personal injury case type we had not run. So before taking a client in it, we built the market intelligence, the medical screening model and the compliance framework for this practice area. All of it is on this site, free.
Read it and decide whether we understand your business. That is the whole pitch. It appears here once, on this page, and nowhere else — used once it is disarming, repeated it reads as an apology.
The reviewer bench
Our editorial standard requires a named medical reviewer on anything clinical and a named legal reviewer on anything legal-adjacent, with credentials and a review date on the page. Here is where that bench actually stands today.
| Role | Status | What it means for what you read here |
|---|---|---|
| Medical reviewer — L&D RN, CNM or MFM | Not yet retained | No page on this site asserts a clinical fact. Where a page touches clinical territory it describes the operational system around it and says, on the page, that medical review is not assigned. The build refuses to publish a page flagged clinical without a named reviewer. |
| Legal reviewer — licensed plaintiff-side med-mal attorney | Not yet retained | No page gives legal advice. Rules and statutes we reference are linked to primary sources so you read the rule, not our paraphrase of it. |
Why we are telling you this instead of hiding it
A medical malpractice partner will probe medical-record screening capability within the first ten minutes of any conversation, and they should. Our documented record covers acquisition, intake and contingency economics; it does not cover clinical review. Retaining a named clinical reviewer is the single capability we are buying, and when it is in place the Medical Screening & Intake Manual publishes under their name. Discovering that on a call would be worse for both of us than reading it here.
The standard, and how it is enforced
| Rule | What it forbids in practice |
|---|---|
| No invented numbers | Every figure is a cited public dataset, a documented first-party result, or an explicitly labelled model with your inputs. There is no fourth category, and on this site the build script throws rather than rendering an undocumented figure. |
| Never fill a data gap | Where an agency withholds a value, we hatch it. We do not interpolate it, average it, infer it from neighbours, or colour it from whichever components happen to be published. |
| No legal or medical advice | We are not a law firm and not a medical authority. No content on this site or produced for a client advises a family on their situation or states what any matter is worth. |
| Every claim survives a hostile read | Before anything ships it is read as a skeptical partner who has been burned by three agencies. Sentences that would make them close the tab get cut or sourced. |
| Depth over volume | One page that is the best page on the internet for its query beats forty thin ones. Page count is not a target here and never will be. |
What we built before selling anything
- Counties with births, delivery capacity and legal capacity joined
- 3,144Census, CBP and CMS, joined at county level
- Hospitals audited for obstetric service status
- 4,658CMS Care Compare, 2024 reporting period
- Full-length publications, free and ungated
- 8on-page HTML, not gated PDFs
- Free tools with visible arithmetic
- 7no email required for any of them
None of it is gated. A competitor could run their own programme on this material, and several probably will. We published it anyway, because in a category where every agency claims expertise, demonstrating it is cheaper than arguing about it.
The intelligence layer → · The library → · The tools → · How the data was built → · The corrections log →
Authorship & review
- Author
- Kevin Schwaner, Founder; Chief Marketing Officer. Credentials.
- Last reviewed
- Corrections
- Found an error? Tell us and it goes in the dated corrections log, whether or not it flatters us.