More signed birth injury cases from the spend you already have
We get birth injury firms more signed cases. Not more inquiries, and not a better-looking dashboard. Signed cases, counted in your case management system, at a cost you can put next to a fee.
Every agency you have hired reported cost per lead. It is the number the ad platform hands them, it needs nothing from you, and in this practice area it is close to meaningless. Most birth injury inquiries are not viable claims. Screening each one costs real money and real reviewer hours. A campaign can halve your cost per lead and raise your cost per signed case at the same time, and both movements are real.
So we report the other number. Every month you get cost per signed case, traced from spend through to the matters your firm actually opened, reconciled against your case management system rather than against our own reporting. If the two disagree, yours is right and we go and find out why.
What that requires from your side
This only works if an inquiry can be followed to a signed matter. In most firms it cannot, and that is the first thing we fix.
| What has to be true | Why | Who does it |
|---|---|---|
| Every inquiry arrives tagged with source, campaign and landing page | Without it, spend cannot be attributed to anything downstream | Us, in the first month |
| Inquiries can be joined to matters in your case management system | This is the join that produces the number. Most firms have never made it | Us, with your intake lead |
| Screen-outs are categorised and fed back | Otherwise the campaign keeps buying the inquiries you reject | Your intake team, weekly |
What you can check before you hire us
Everything we would do for your firm is written out and free to read. The tools compute the same arithmetic we would run in month one, on your numbers, without asking for an email.
| Campaign A | Campaign B | |
|---|---|---|
| Spend | $20,000 | $20,000 |
| Inquiries | 80 | 160 |
| Cost per lead | $250 | $125 |
| Share passing screening | 25% | 9% |
| Signed cases | 4 | 3 |
| Cost per signed case | $5,000 | $6,667 |
Campaign B halved cost per lead and raised cost per signed case by a third. A report that stops at the third row shows B winning.
What you will get reported back
Spend, inquiries, screened, reviewed, signed, and the cost per signed case at the end of it, reconciled against your own case management system rather than our ad platform. That is the monthly report, and it is the same standard we hold our own numbers to. No composites appear here.
Our documented record in personal injury acquisition and contingency economics is on the about page, with what it does and does not cover.
Clinical measures and legal measures are never joined on this site. Adverse-event rates describe medicine; litigation describes a legal process. Where both appear together it is to describe a market, not to suggest that one predicts the other.
Authorship & review
- Author
- Birth Injury Marketing. About the company.
- Last reviewed
- Corrections
- Found an error? Tell us and it goes in the dated corrections log, whether or not it flatters us.