Choose the support your firm needs to grow.
Build one acquisition channel, connect marketing with intake, or expand into new markets and attorney-referral relationships.
Choose a defined scope, know who is responsible for the work, and retain ownership of the marketing assets created for your firm.
Advertising spend and approved outside costs are separate. No media markup. No percentage-of-ad-spend fee.
Compare the options
The diagnostic is a one-time engagement. The three retainers are monthly. Advertising spend and approved outside costs are separate on every engagement, with no media markup and no percentage-of-ad-spend fee.
| What is included |
Foundation
$8,000
per month
Discuss Foundation →
|
Growth
$18,000
per month
Discuss Growth →
|
Market Leader
$35,000
per month
Discuss Market Leader →
| |
|---|---|---|---|---|
| Purpose | Choose the work and budget | Build or manage one primary channel | Connect multiple channels with intake | Expand across markets and referrals |
| Tracking and attribution | Audit and written plan | Channel tracking and intake data-connection planning | Campaign and intake feedback using available firm data | Market, channel, and case-status reporting where supported |
| Intake support | Assessment and recommendations | Response-time measurement and handoff planning | Intake workflows, records follow-up, and automation | Growth-level support across the broader program |
| Co-counsel development | Assessed when relevant | Not included | Not included | Included in the agreed program |
| Initial engagement | Three weeks | 90 days, then month to month | 90 days, then month to month | 90 days, then month to month |
Market and Acquisition Diagnostic
Know where to focus before committing to ongoing marketing.
$7,500 one time · Three weeks
Get a written plan for the next 12 months: where to focus, what to change, what budget to plan for, and how to measure progress.
The diagnostic reviews your markets and service area, current campaigns, website, landing pages, tracking, intake, and review capacity. It turns those findings into priorities for the work ahead.
You receive
- A prioritized 12-month acquisition plan.
- Recommended budget and channel priorities.
- Written assumptions, dependencies, and measurement plan.
- A recommendation for ongoing support, or a recommendation not to proceed when appropriate.
The credit
Continue into a retainer and the full $7,500 is credited across the first three months. The credit allocation is documented before the retainer starts.
The diagnostic is optional. A firm with reliable data and a clearly defined need may move directly into a retainer after review.
Foundation
Build or manage one primary acquisition channel.
$8,000 per month
For a firm that wants focused campaign or content management, with the landing pages and tracking needed to measure the response.
Included
- Strategy and management for one primary channel.
- Market and audience planning, plus a campaign or content roadmap.
- Landing pages and forms defined in the agreement.
- Call, form, and source tracking.
- Planning for connection to intake and case-management data.
- Response-time measurement and intake handoff planning.
- Monthly performance review with the engagement lead.
- Firm-owned accounts, assets, and documentation.
Not included
A full intake or screening-system build, multichannel or multimarket management, dedicated co-counsel development, or ongoing original video production.
Growth
Bring your marketing and intake together.
$18,000 per month
For a firm running several acquisition channels that also needs stronger follow-up from inquiry through review.
Everything in Foundation, plus
- Strategy and management across the channels agreed in the scope.
- Intake scripts, workflow design, and clear responsibility for follow-up.
- Matter-status and disposition definitions.
- Records-request and follow-up workflows.
- Automation for routing, reminders, scheduling, and handoffs.
- Ongoing landing-page and content development within the agreement.
- Intake outcomes fed back into campaign and content decisions.
- Quarterly business-performance review, alongside the monthly review.
Not included
Broad multistate expansion, a dedicated delivery team, a full co-counsel development program, or ongoing original video production unless separately scoped.
Market Leader
Expand across markets and referral relationships.
$35,000 per month
For an established firm building a broader birth injury practice, with a dedicated delivery team and direct strategic oversight.
Everything in Growth, plus
- Multimarket acquisition strategy and management.
- A co-counsel and attorney-referral development program.
- A dedicated delivery team.
- Original creative and video planning within the agreed scope.
- Direct-mail strategy, creative, and attribution.
- Reporting by market, channel, and disposition where the data supports it.
- Executive reviews and expansion planning.
What the agreement defines
The markets, channels, team responsibilities, and production work. Outside production, printing, and postage remain separate where not included.
Know the full investment before work begins.
| Cost | Who pays it | How it is handled |
|---|---|---|
| Advertising | Your firm, directly to the platform | Paid through firm-owned accounts wherever possible. Spend is not marked up, and the retainer does not increase as a percentage of media spend. |
| Software | Your firm | Call tracking, attribution, scheduling, CRM and other third-party software are separate and require your approval. |
| Records and clinical review | Your firm, directly to the provider | No margin is added, and no clinical decisions are made by Birth Injury Marketing. |
| Production and direct mail | Your firm | Original production requires a separate quote unless included in the agreement. Printing and postage are billed separately at cost. |
Approved outside costs are passed through at cost or paid directly to the vendor, as agreed. Additional costs require approval.
Know what the agreement covers.
The deliverables
Channels, markets, campaigns, content, landing pages, and any intake or automation work.
The responsibilities
Who builds, who approves, which specialists contribute, and what access and input your team provides.
The working relationship
Reporting, review meetings, priorities, and how changes or additional work are approved.
Specific quantities and staffing are agreed before work begins, rather than left for the firm to discover after signing.
What happens after signing?
Straightforward ownership and terms
| Term | What it means |
|---|---|
| Your firm owns the work | Accounts, data, landing pages, copy, creative, and engagement documentation belong to your firm from the start. Accounts are opened in its name where the platform permits. Third-party licenses are identified in the agreement. |
| 90 days, then month to month | After the initial term, either party may end the engagement with 30 days’ notice. |
| A 12-month price lock | The retainer price is fixed for 12 months from signature. Later price changes require 60 days’ notice. |
| No exit fee | At the end of the engagement, you receive credentials, current documentation, and a written status summary and handoff. |
| Conflicts disclosed in advance | Market conflicts are disclosed before engagement. Any exclusivity is defined in writing. |
Pricing questions
Which plan is right for our firm?
Foundation covers one primary acquisition channel. Growth combines multiple channels with intake and follow-up. Market Leader adds multimarket management, dedicated delivery, and referral development. Start with the work you need; we will discuss the appropriate engagement on the call.
Can we keep our current agency or internal team?
Yes. Birth Injury Marketing can handle a defined part of the work alongside existing staff and vendors when responsibilities and access are clear.
Do we have to buy the diagnostic first?
No. It is useful when the work and budget need deeper investigation. A firm with reliable information and a clearly defined need may move directly into a retainer after review.
Are signed cases or financial returns guaranteed?
No. The commitment is to the agreed work and transparent reporting. Your attorneys and qualified reviewers retain legal, medical, and case-acceptance decisions. No plan guarantees case volume, rankings, or financial outcomes.
See the opportunity before choosing the engagement.
In one call, we will discuss where your firm wants to grow, what the current system is producing, and which level of support fits the work.
30 minutes to discuss working together. Or meet our team.