The Medical Screening & Intake Manual
Nobody has written this document, which is why it is here. It covers the operational system around medical screening — the rubric, the scripts, the records workflow, the capacity model and the audit that catches a rubric throwing away good matters. It does not cover clinical judgement, and it says so wherever the boundary falls.
Six parts, roughly a thirty-minute read. Published in full on this page. There is no gated version, no download wall, and no form. If you want it as a PDF, print the page — it is styled for it.
Part 1 — What this manual is and is not
Screening a birth injury inquiry has two halves that get conflated, usually to the detriment of both.
The reason the distinction matters commercially: the left column is where almost all of the recoverable loss sits. Firms lose far more viable matters to an unowned records chase than to a wrong clinical call.
Part 2 — The capacity model
Weekly review capacity equals reviewer hours available, times a realistic utilisation, divided by hours per review. Three inputs, all of which must be measured rather than estimated, because all three are optimistic in the same direction when estimated.
| Input | How to measure it | Why the estimate is always wrong |
|---|---|---|
| Reviewer hours per week | A two-week time log, categorised | Job descriptions count scheduled hours; reviewers also take calls, attend meetings, and cover absences |
| Utilisation | Review hours ÷ scheduled hours from the same log | Nobody sustains 100%, and pretending otherwise moves the ceiling by a third |
| Hours per review | Timestamp start and decision on ten consecutive real reviews | The mean is quoted; the variance is what breaks the schedule |
Once you have the ceiling, the queue behaves predictably. If weekly demand exceeds it, the backlog grows linearly and without limit, and every inquiry in it ages. Ageing costs contactability, costs matters to competitors, and in some matters raises a limitation exposure. The planner models it.
The rule that follows. Never scale demand generation above review capacity. Raise capacity first, confirm it with two weeks of data, then let demand follow. The reverse order produces a queue and an unhappy intake team, and the marketing dashboard will look fine throughout.
Part 3 — The intake call
The intake call has one job: gather enough to decide whether records are worth obtaining, without assessing merit and without saying anything about value. It has a second, unstated job, which is to leave a distressed person feeling that someone competent is now involved.
| # | Ask | Why here |
|---|---|---|
| 1 | Their name, and use it again later in the call | Costless; changes the register of the whole conversation |
| 2 | "Tell me what happened, in your own words." | Open first. Interrogating early loses the facts that matter most |
| 3 | State where the birth occurred | Determines jurisdiction, disclosures, and whether the firm can act at all |
| 4 | The child’s date of birth | The single most decisive screening fact. Ask it plainly, once, and move on |
| 5 | Whether anyone has already been consulted | Existing representation ends the call politely and immediately |
| 6 | Which hospital and which providers | Needed for the records request, not for the screening decision |
| 7 | Explain what a records review is, and what happens next, with a timeframe | The step that most reduces inquiries going cold |
| Never | Why | Say instead |
|---|---|---|
| "You definitely have a case." | Nobody knows before the records are reviewed, and it creates an expectation the firm may have to withdraw | "The next step is reviewing the records. That is how anyone would answer that question." |
| Anything about amounts | Bar advertising exposure, and it is the fastest way to lose a client’s trust later | Nothing. Redirect to process. |
| "It is probably too late." | Limitation rules for a minor’s claim vary and intake is not qualified to apply them | "An attorney will look at the dates. That is not something I can answer on this call." |
| "That is not really our kind of case." | Dismissive, and often wrong before records | "Let me take the details so an attorney can look at them properly." |
Grade a real call against the twelve-criterion rubric.
Part 4 — The records workflow
This is the least glamorous part of the system and the one that recovers the most value. Records requests are where matters the firm has already paid to acquire quietly die.
| Step | Owner | Target | Failure signal |
|---|---|---|---|
| Authorisation sent to the family | Intake | Same day as the call | Sent next week, or not tracked |
| Authorisation returned | Intake, with a chase cadence | Within 5 days, chased at day 2 and day 4 | No chase cadence exists |
| Request submitted to each provider | Records coordinator | Within 1 business day of authorisation | Batched weekly |
| Provider acknowledgement | Records coordinator | Chased at day 7 and day 14 | No acknowledgement tracking at all |
| Records received and completeness checked | Records coordinator | Checked on arrival, not at review | Incompleteness discovered by the reviewer, wasting a review slot |
| Queued for review | Intake lead | Same day as completeness check | Queue is a shared inbox |
| Reviewed, decision recorded with a reason | Reviewer | Within the capacity model’s stated wait | Decisions recorded as yes/no with no reason |
Run an ageing report weekly. One query: every open inquiry, its stage, and how many days it has sat there. The oldest item on that report is the finding. It is almost always older than anyone in the firm believes, and it is almost always stuck at "authorisation returned" or "provider acknowledgement".
Part 5 — The quality audit
A screening rubric that is too tight throws away viable matters, and it does so invisibly, because nobody follows up a rejection. The audit is the only mechanism that catches it.
- Each quarter, draw a random sample of screened-out inquiries — twenty is enough to be informative.
- Have them re-reviewed by someone who did not make the original decision, ideally the firm’s clinical reviewer.
- Record disagreements and, more importantly, the reason category of each disagreement.
- If disagreements cluster in one reason category, the rubric is wrong in a specific way and can be fixed.
The counterintuitive part. A screen-out rate that is very high is not automatically a problem, and a low one is not automatically good. What matters is whether the decisions are consistent and correct. A rubric applied inconsistently produces a screen-out rate that looks reasonable in aggregate and is arbitrary case by case, which is the worst of both.
| Audit finding | Diagnosis | Fix |
|---|---|---|
| Few disagreements, spread evenly | The rubric is working | Nothing. Re-audit next quarter. |
| Disagreements clustered in one reason | That criterion is mis-specified | Rewrite that criterion with the clinical reviewer |
| Disagreements clustered by who screened | A training or consistency problem, not a rubric problem | Calibration session with real cases |
| Many disagreements, no pattern | The rubric is not actually being used | It probably exists only as a shared understanding. Write it down. |
Part 6 — What this manual does not cover
Stated explicitly, because the omission is the honest part of this document.
- Clinical criteria. What in a set of records indicates a departure from the standard of care is a clinical and legal question. It is not in here, it will not be in here, and any marketing vendor supplying it should be treated with suspicion.
- Which reviewer model to choose. In-house nurse consultant, retained external reviewer, or a records-review vendor — the right answer depends on volume, cost per review and turnaround, and it changes as a firm scales. The capacity planner models the arithmetic of each; the choice is the firm’s.
- Anything specific to your jurisdiction. Certificate-of-merit requirements, expert affidavit rules and limitation periods all bear directly on screening and all vary. Where we publish those, they will be cited statute by statute — see the malpractice climate page, which is currently incomplete and says so.
When a named clinical reviewer is retained, this manual is rewritten under their name and this section shrinks. The reviewer bench is published here, including the part that is not yet in place.
Why this publication carries no clinical assertion
Our editorial standard requires a named clinical reviewer — an L&D RN, certified nurse-midwife, or maternal-fetal medicine physician — before any page asserts a medical fact. We have not retained one yet, so this document deliberately describes the operational system around clinical review rather than the clinical judgement inside it. Where a clinical decision belongs, the text says so and hands it to the firm and its reviewer. When a reviewer is in place, this publication is rewritten under their name and the review date appears at the top. See Editorial Standards and the reviewer bench.
Sources
- CMS Care Compare — Maternal Health · Hospital — PC-02, PC-07a, PC-07b, SM-7; 2024 reporting period
- U.S. Census Bureau — County Population Totals and Components of Change, Vintage 2024 — births by county, 2021–2024
Cite this analysis
Free to reproduce with attribution, including commercially. Charts may be embedded as published.
Birth Injury Marketing. “The Medical Screening & Intake Manual.” 24 August 2026. https://birthinjurymarketing.com/library/medical-screening-and-intake-manual/
Journalists and researchers: we will cut this data to your specification — by state, by county, by hospital, by year — and send the underlying CSV, free and without conditions. Ask for a custom cut. We will also tell you what the data cannot support.
Other publications
The Birth Injury Case Acquisition Playbook
The whole system, front to back: sizing the market, buying demand, screening it, and measuring to the signed case.
Legal Advertising Compliance for Birth Injury Marketing
A framework for staying inside bar advertising rules in the most heavily scrutinised category in legal marketing.
The Co-Counsel & Referral Development Playbook
The channel with the best economics in this practice area, built deliberately instead of accidentally.
All eight → · The tools that come from these → · Have us run it →
Authorship & review
- Author
- Kevin Schwaner, Founder; Chief Marketing Officer. Credentials.
- Last reviewed
- Medical review
- Not yet assigned. This page makes no clinical claim and states no clinical fact that would require one. Our standard requires a licensed clinical reviewer before any page asserts a medical fact. We have not retained one yet, so we have not published one. See Editorial Standards.
- Legal review
- Not yet assigned. This page describes marketing practice, not law, and gives no legal advice. Rules cited are linked to the primary source so you can read them directly. See Editorial Standards.
- Corrections
- Found an error? Tell us and it goes in the dated corrections log, whether or not it flatters us.