Practical guides for growing your birth injury practice
Everything we would do for your firm, written out. How to decide whether the market is there, how to build the screening capacity that decides your case count, and how to advertise in this category without inviting a bar complaint.
Three publications, free, on the page. Five earlier outlines were cut rather than finished; what they covered now sits on the service pages.
The Birth Injury Case Acquisition Playbook
The whole system, front to back: sizing the market, buying demand, screening it, and measuring to the signed case.
The Medical Screening & Intake Manual
The operational system around the constraint that actually limits case volume. The document nobody else has written.
Legal Advertising Compliance for Birth Injury Marketing
A framework for staying inside bar advertising rules in the most heavily scrutinised category in legal marketing.
Why three and not eight
There were eight. Five of them were outlines: nine or ten headings with a table under each and about a hundred words per section. A partner who opened one found the shape of a document rather than a document, and a shape is worse than nothing because it implies the work was done.
So five were cut. What they covered has not disappeared: paid media, search, creative and co-counsel are all service lines and the material now sits on those pages, where it is read by someone deciding what to buy rather than by someone expecting a manual. The three that remain are the three we could finish to a standard where a firm could run them without hiring us.
The retired URLs redirect. Nothing is quietly gone.
How to read them
| If your problem is… | Read this | And run |
|---|---|---|
| We do not know if this market is worth entering | Case Acquisition Playbook, Part 1 | Market opportunity |
| More spend is not producing more cases | Screening & Intake Manual, Part 2 | Capacity planner |
| Our cost per lead looks fine and our case count does not | Case Acquisition Playbook, Part 5 | Cost per signed case |
| We get inquiries and lose them | Screening & Intake Manual, Part 3 | Intake scorecard |
| We cannot justify what we am paying per click | Case Acquisition Playbook, Part 4 | Keyword cost reality |
| We am worried about a bar complaint | Compliance, all of it | Your own compliance counsel |
| We turn away matters we cannot resource | Co-counsel service page | Referral economics |
| Absent | Why |
|---|---|
| Benchmark conversion rates and cost figures | We hold none we could defend in this practice area. Every model here takes your numbers instead. Any document supplying a "typical" birth injury cost per lead is guessing. |
| Clinical guidance of any kind | Our standard requires a named clinical reviewer before any page asserts a medical fact, and we have not retained one yet. The screening manual therefore covers the operational system, not clinical judgement. |
| Legal advice | We run a marketing agency. Rules are linked to primary sources so you read the rule, not our paraphrase. |
| Case studies | Every model here takes your numbers instead. A composite would tell you what happened to a firm whose screening capacity and market you do not share. The results page shows what gets reported back. |
| A sales pitch at the end of each chapter | The services pages are where that belongs, and you can find them without being interrupted. |
| Publication | Covers | Hands off to |
|---|---|---|
| Case Acquisition Playbook | Market sizing, capacity, attribution, demand, the failure mode, measurement | The channel manuals, for depth |
| Medical Screening & Intake Manual | Rubric, scripts, records workflow, capacity model, quality audit | A qualified clinician, for every clinical judgement |
| Legal Advertising Compliance | Pre-flight checklist, archive, category traps, vendor terms | The firm’s compliance counsel, for every determination |
| Co-Counsel & Referral | Market sides, target lists, failure modes, disposition rule | The firms’ own counsel, for fee arrangements |
| SEO & AI Search | Extraction checklist, cluster map, measurement, editorial standard | Nothing, this one is complete |
| Paid Media Manual | Why benchmarks invert, bid ceiling derivation, account practice, reporting | Your own conversion data, which is the only valid input |
| Video & Creative | Four review checks, what to show, working with families, measurement | The firm, for the fourth gate, it requires judgement |
| Firm Operating Manual | Metric hierarchy, meeting cadence, capacity-first forecast, dashboard | Nothing, this one is complete |
The seven tools → · The data behind them → · The standard all of this is held to →
Authorship & review
- Author
- Birth Injury Marketing. About the company.
- Last reviewed
- Corrections
- Found an error? Tell us and it goes in the dated corrections log, whether or not it flatters us.